Proven, Integrated Approach to Target Market Coverage, Content Marketing, Lead Generation and Sales Opportunities
Comprehensive, self-reinforcing media programs descending from broad industry penetration to more intense targeting and involvement in order to reach executives who recommend, specify and purchase.
Business Sector Media provides superior coverage of environmental and energy management products, trends, data and news. In doing so, we provide manufacturers of environmental and energy performance-improving goods and services with unmatched market reach.
Marketing partners come back again and again because we provide long-term and quantifiable results. We ensures that our advertisers receive a return on their marketing dollars, and provide the data necessary to demonstrate the effectiveness of marketing programs.
Capabilities
Business Sector Media develops creative, individual programs to meet the specific needs of our customers. Here is a brief overview of just a few of the elements we use to help customers connect with decision-makers.
Custom Email Newsletters
Own your area of the market – and your very own Email Newsletter. Our custom Email Newsletter program let’s you pick a topic and we do the work from there. Our editors and writers provide the content that fits your industry niche. We generate an appropriate email list from our own opt-in email subscribers. Newsletter frequency depends on your needs. In addition to the use of our industry leading newsletter lists – we can deliver to your inhouse list as well.
Display Advertising
Display ads offer a powerful brand building opportunity by showcasing your message in front of the largest number of readers for the lowest cost. Design services are available. Analytics provided prove effectiveness. Drive people to your website, registration forms or collateral material.
Email Marketing
Take advantage of one of our organically grown email lists of business executives. These are the top lists in the industry for reaching enterprise executives involved in environmental and energy management. Provide us with your own html or use our in-house design services. Great for new product launches, trade show promotions, lead generation programs. Complete program statistics and analysis provided.
Email Newsletter Marketing
Reach thousands of opt-in e-newsletter subscribers with a dynamic banner ad, sponsored link or white paper promotion. Choose the newsletter that best fits your market. Design services are available. All campaign metrics provided. Link your ad to any URL.
Job Boards
Find your ideal candidate on the the job board the professionals visit. Our executive and management readership are highly qualified industry leaders.
Microsites
We build and promote a hosted-microsite to house a resource center focused on benefits and aspects of your company’s products and services. EL will collate information, videos, social media feeds, white papers, brochures, service and product information and other relevant content. Content can be gated to form the basis of a high value lead generation program. A promotional package is part of the microsite development.
Reports
Content marketing that generates targeted leads and brand awareness
Our report partners position themselves as leaders in the highly competitive energy and environmental products and services marketplace. You pick the topic and we’ll provide the content, marketing, data and editorial. Our reports—known for quality, effectiveness, and expertise—are developed to assist our readers in making better purchasing decisions.
Sponsors also can commission their own editorial product to fit a specific audience or topic. Reports can be gated behind registration forms and consistently deliver a high number of registrants.
In addition to custom reports, we develop a number of annual reports that advertisers sponsor, including our highly anticipated Insider Knowledge Report.
Sponsored Content
Take advantage of the SEO standing and reputation our industry-leading brands enjoy. We offer a number of sponsored content opportunities from Deep Dive editorial series to product spotlight articles.
Success Story Promotion
Do you have a success story/case study that you know will motivate buyers? Share it with our readers. Solo success story emails allow advertisers to send their case studies to our opt-in email list. Case studies are archived on our websites and available to future readers looking for solutions to problems. Success Stories are collected into an annual report that is distributed at no additional cost.
Video
What we hear from our marketing partners is that they have videos containing great product, conference or customer case study information that they’ve spent money to produce – but that very few eyeballs actually see them. We’ve launched a solo video email series allowing advertisers to send their video to our opt-in email list. Videos are archived on our websites and presented in the sidebars of most pages. Registration can be required to view all videos, generating qualified leads.
Webinars
Deliver your message and presentation directly to decision-makers via our turn-key Webinars. Transform thought leadership into quality sales leads from an engaged audience of buyers. Our team manages the registration, advertising, production, hosting support, and promotional opportunities for your one-hour webcast with Q&A session. We offer single-sponsor as well as multi-sponsor opportunities. We can deliver industry analysts to help present as well. We deliver follow up “On Demand” advertising and archive viewing. Ask your sales rep about our lead-guarantee program. Webinar files can be delivered for your own post-event uses.
White Papers
Our white paper programs drive proven, high quality leads from executives searching for product and service solutions. White papers are featured in our newsletters and websites and become part of our white paper library, always available to our audiences of energy, environmental and sustainability professionals. White papers are programed to display contextually on story pages and can be gated behind registration forms or not, depending on your needs. A great way to repurpose existing content into educational tools for prospects. Writing, editing and design services available.
